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Download or Read Selling: Building Partnerships /

Download or Read Selling: Building Partnerships /

Read online or Download Selling: Building Partnerships / Edition 9 (Full PDF ebook with essay, research paper)
by Stephen Castleberry , John Tanner



Product Details

ISBN-13:
9780077861001
Publisher:
McGraw-Hill Higher Education
Publication date:
10/25/2013
Edition description:
List
Pages:
576
Sales rank:
92,907
Product dimensions:
8.30(w) x 10.10(h) x 1.00(d)
Age Range:
18 Years

Overview

 

Selling: Building Partnerships

9e remains the most innovative textbook in Selling with its unique role plays,

mini-cases, and focus on knowledge and skills critical to the partnership process and successful business

professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to

customer needs, buyer social styles, and other relationship needs and strategies. This is followed by

thorough

discussion of the salesperson as manager and how planning and continual learning enable

effective selling and career growth. This market-leading textbook has been recently updated to include

McGraw-Hill's Connect and SmartBook (available Summer 2016).

 

 



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